Starting April 3rd, the Riverfront Market will become a weekly Friday night market designed to bring the community together in the heart of Downtown Daytona Beach! Held every Friday from 5–9 PM at the Riverfront Esplanade, the market features up to 45 local vendors, live music by Aaron Esposito, and a relaxed, waterfront atmosphere across the street from the Riverfront Shops of Daytona Beach!

Join us every First Friday for an evening full of fun, flavor, and community at the Riverfront Market! Browse a curated selection of up to 45 local vendors offering handmade goods, unique finds, and creative treasures, and enjoy live music by Aaron Esposito while you shop. Then head over to the Downtown Daytona Nights Food Truck Rally on Magnolia for delicious eats and a lively atmosphere. As the night continues, stroll through the First Friday Art Walk, discover local artists, and enjoy a vibrant night of shopping, dining, and exploring—everything you love about First Friday, all in one place.