Distinctively Downtown
Discover the Riverfront Shops of Daytona Beach, where more than 60 shops, restaurants, attractions and services await in a splendid waterfront setting. Come spend a delightful day in Downtown Daytona Beach’s historic Beach Street retail area located between Bay Street and Orange Avenue. You’ll enjoy new flavors, treasures, experiences and events – as well as our signature Downtown Farmers’ Market. It’s the perfect place to escape the ordinary.
Grand Opening Ceremony
Wednesday, December 7 • 5:30pm
On Wednesday, December 7, the grand opening ceremony will be at the News-Journal Center from 5:30 – 6:30 p.m., and then A December to Remember begins at the Riverfront Esplanade from 6-9 p.m. View the entire lineup of festive activites at the Riverfront Esplanade website!
Bells & Shells Christmas Parade
Saturday, December 10 • 6pm
Ring in the holidays with the City of Daytona Beach! The Bells & Shells Christmas Parade will begin at 6 p.m. on Saturday, December 10 at Dr. Mary McLeod Bethune Boulevard and then travel south on Beach Street to Basin Street. Enjoy local bands, festive floats and performances by community organizations.
Holiday Wine Walk
Saturday, December 10 • 1pm – 5pm
Sip, sample, and socialize at this festive wine walk in historic Downtown Daytona Beach. Shop for holiday gifts as you enjoy fine red and white wines served by participating merchants. Guests will also enjoy live music, arts & crafts, and the chance to vote for the best wine stop holiday décor. Visit the Holiday Wine Walk Eventbrite page for advance tickets and more information.
A DECEMBER TO REMEMBER AT THE RIVERFRONT ESPLANADE
Start a new holiday tradition with the family this year while you explore the brand-new Riverfront Esplanade overlooking the Halifax River in Downtown Daytona Beach! A December to Remember at the Riverfront Esplanade is a multi-day extravaganza, starting December 7, filled with community events, a movie on the lawn, holiday bazaar, Santa sightings, live music, and so much more! Join us in celebrating the holidays together during a December you surely won’t forget!
FREE PARKING
Exploring Downtown Daytona Beach is easy with the Riverfront Shops’ variety of free parking options. In addition to the parking in front of the shops on Beach Street, ample parking is available behind the businesses in a number of free public lots.
Use our handy map to find convenient parking for your next visit to our distinctive restaurants and shops – including Davidson Brothers, who now have delicious Honeybell Tangelos available!
