Distinctively Downtown

Discover the Riverfront Shops of Daytona Beach, where more than 60 shops, restaurants, attractions and services await in a splendid waterfront setting. Come spend a delightful day in Downtown Daytona Beach’s historic Beach Street retail area located between Bay Street and Orange Avenue. You’ll enjoy new flavors, treasures, experiences and events – as well as our signature Downtown Farmers’ Market. It’s the perfect place to escape the ordinary.
November 25 – January 1
Start a new holiday tradition this year at ‘A December to Remember at the Riverfront Esplanade’ in Downtown Daytona Beach! This multi-day extravaganza, starting November 25th through Jan 1st, is filled with a holiday run/walk, movie on the lawn, holiday bazaar, Santa sightings, holiday lights, howliday pet parade and so much more!
Join us each evening from 6-9pm as we celebrate the holidays together during a December you surely won’t forget! Visit our website for more information at riverfrontesplanade.com! Thank you to our holiday sponsors: Brown Riverfront Esplanade Foundation, Downtown Development Authority, Bomar Construction, Giles Electric, Verdego Landscape, and Urban Forestry Works.
Friday, December 1
5 p.m. – 9 p.m.
Experience the delight of food trucks, live music, arts and crafts vendors, and so much more. Join us for an evening of excitement and be enchanted by the festive lights that are all part of December to Remember at the Riverfront Esplanade. Don’t miss the chance to embark on an Art Walk tour through downtown galleries, showcasing local artists and their incredible works of art. You won’t want to miss this night of culture, entertainment, and community.
Saturday, December 9
1 p.m. – 5 p.m.
Indulge in the sweetest event of the holiday season as you join us in Downtown Daytona Beach. Taste delightful holiday cookies and a variety of wines from local shops and restaurants. Enjoy the lively tunes of live music and explore the offerings of arts and crafts vendors.

Saturday, December 9
6 p.m.
Ring in the holidays on Beach Street with the City of Daytona Beach! The Jingle All the Waves Christmas Parade presented by Brown & Brown Insurance will begin at 6 p.m. Saturday, Dec. 9, at Dr. Mary McLeod Bethune Boulevard and travel south on Beach Street to Jackie Robinson Parkway. Enjoy local bands, festive floats, and performances by community organizations.
FREE PARKING
Exploring Downtown Daytona Beach is easy with the Riverfront Shops’ variety of free parking options. In addition to the parking in front of the shops on Beach Street, ample parking is available behind the businesses in a number of free public lots.
Use our handy map to find convenient parking for your next visit to our distinctive restaurants and shops – including Davidson Brothers, who now have delicious Honeybell Tangelos available!