Distinctively Downtown
Discover the Riverfront Shops of Daytona Beach, where more than 60 shops, restaurants, attractions and services await in a splendid waterfront setting. Come spend a delightful day in Downtown Daytona Beach’s historic Beach Street retail area located between Bay Street and Orange Avenue. You’ll enjoy new flavors, treasures, experiences and events – as well as our signature Downtown Farmers’ Market. It’s the perfect place to escape the ordinary.
FREE PARKING
Exploring Downtown Daytona Beach is easy with the Riverfront Shops’ variety of free parking options. In addition to the parking in front of the shops on Beach Street, ample parking is available behind the businesses in a number of free public lots.
Use our handy map to find convenient parking for your next visit to our distinctive restaurants and shops – including Davidson Brothers, who now have delicious Honeybell Tangelos available!
A DECEMBER TO REMEMBER AT THE RIVERFRONT ESPLANADE
Downtown Daytona Beach comes alive with holiday magic during our 4th Annual ‘A December to Remember’ at the Riverfront Esplanade! From November 28, 2025, through January 5, 2026, wander through a wonderland of sparkling lights, festive music, and holiday cheer along the riverfront. Celebrate all season long with can’t-miss events — groove to live music at the Mini Jingle Jam, sip your way through the Holiday Cocktail Stroll, watch tails wag at the Howliday Pet Parade, and cozy up under the stars for a Holiday Movie in the Rose Garden.
Browse unique gifts and treats at the Holiday Bazaar, snap a photo with Santa during joyful Santa Sightings, and step inside a magical Inflatable Snow Globe for the perfect holiday selfie. Make this season truly unforgettable — it all happens at the Riverfront Esplanade!
