Florida’s Most Unique Waterfront Shopping, Dining & More


Downtown Daytona Beach’s Riverfront Shops of Daytona Beach boasts more than 60 shops, restaurants, attractions and services, plus our exceptional Farmers’ Market—all in a splendid waterfront setting. Head to the historic Beach Street retail area located between Bay Street and Orange Avenue to spend a delightful day enjoying new flavors, treasures, experiences and events. We have been surprising visitors and locals alike since 1870.





Storybook Park
November 18th, 2016-January 15th, 2017

The Daytona Beach Downtown Development Authority is proud to present a full schedule of Holiday festivities to celebrate the season. Come join us in beautiful Historic Downtown Daytona Beach and celebrate your holiday season.  Bring the entire family to watch weekly holiday performances, shop local merchants, as well as a large variety of vendors at the Holiday Riverfront Market, and dine at our various cuisines offered at our local restaurants. Children can enjoy a FREE Kids Zone featuring games, crafts, Santa,  trackless train rides, and pet adoptions. Enter a holiday wonderland of enchantment as you stroll life-size storybook pages illustrating a special visit from Santa and Mrs. Claus to Downtown Daytona Beach. See the tale unfold as Mr. and Mrs. Claus find gifts at the Riverfront Shops, explore historic Beach Street, play in Riverfront Park, and live and work Downtown.

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Come To The Stable Crèche Art Exhibit
November 18th – January 15th, 2017

The beautiful, hand-crafted nativity scenes by award-winning artist Bill Egan return to the storefronts of the Riverfront Shops for the holiday season! Be sure to stop and enjoy these wondrous creations in our merchant’s windows as you look for that perfect holiday gift!

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Tic Toc – 166 S. Beach Street
Christian Science Reading Room – 166 N. Beach Street
Sunshine Safety Council, Inc. – 150 N. Beach St
Nicole’s Beach Street Mall – 140 N. Beach Street
Arlequin Antiques – 122 S. Beach Street
Zappi’s Italian Garden – 128 S. Beach Street
Wm. Ritzi & Co. Jewelers – Your Jewelry Expert – 160 S. Beach Street
Twisted Spine – Amy Wolf DC, The Twisted Spine, LLC – 206 S. Beach Street
Sweet Marlays’ Coffee – 214 S. Beach Street
Cinematique Theater – 242 S. Beach Street

Festive Events

Riverfront Festival of the Season
Saturday, December 10th, 2PM

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You won’t want to miss this …SOMETHING FOR EVERYONE!
Festival of the Season…Rock ‘N’ the Holidays…


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 Weekly Activities

Riverfront Market
Saturdays, November 19th-December 17th, 2PM-7PM

Every Saturday during the season, visitors enjoy open-air gift shopping and holiday performances. Artists and vendors will show their wares, including pottery, glass, home décor, jewelry, holiday items, crafts, original art, and more.

Tupperware                                               Victory Popcorn
EB’s Zucchini Salsa                               Spouses Bakery & Deli
Frankie Alice’s Beachside Boutique   Upcycled Designs
Please Lather Me                                   Pampered Chef
Mary Kay Cosmetics                             LulaRoe
Organic Earthly Delights                     It Works Global
The Open Bottle                                    Blue Moon Embroidery
A Scent To Remember                         CrossedUp Harps & Bowls
Liza & Lulu’s – A Creative Shop         Thirty One
Jeremiah’s Healthy Food                    Creative Cards and Gifts
Oller Design                                           Under the Palms Creations
* Homemade Crafters (Holiday Decorations, and Gifts)

*****Click here to download Vendors applications for the Riverfront Market****

Weekly Kids Zone

Saturdays, November 19th- December 17th, 2PM-5PM

Bring the kids to the Storybook Exhibit in Riverfront Park each Saturday for fun holiday activities, including:
• Free Trackless Train by For Any Event, LLC..sponsored by Daytona Auto Mall
• Free photos with Santa sponsored by Indian Motorcycle Daytona Beach
Daytona Tortugas with Shelldon on select dates
• Free Holiday Kid Crafts sponsored by Indian Motorcycle Daytona Beach and Daytona Beach News-Journal
• Face Painting by For Any Event, LLC., Pet Adoptions by Pawsibilities Rescue Group, Sophie’s Circle Dog Rescue, Florida Pointer Rescue, Food & much more!

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Holiday Performances
Saturdays, November 19th, December 17th, 2PM-5PM

The Volusia County Cultural Alliance (VCCA) is proud to sponsor the live performance stage at Storybook Park. Each week, local theater, dance, and musical groups are invited to present 20-30 minute samples of their Christmas program live on stage in Riverfront Park.

November 19:
• 2 – Seaside Strings
• 3- Caroline Strong
• 4 – Quanita May Fitness

November 26:
• 2 – Cliff Rooney-Morris
• 3-  Cliff Rooney-Morris
• 4 – Cliff Rooney-Morris

December 3:
• 2 – Bel Canto Singers of Daytona
• 3 – City Repertory Theatre
• 4 – Orbit Performing Arts Academy

December 10:
• 2 – Daytona Playhouse
• 3-  Indian River Elementary School Chorus
• 4 – Pappillon Dance Ensemble

December 17:
• 2 – Fusion DeLand High School
• 3 – University High School (Orange City) Orchestra
• 4-  Silver Sands Middle School-Hand Bell Choir

Thank you to our Sponsors:

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Veterans Memorial Bridge

Veterans Memorial Bridge

Beginning Monday June 6th, the Orange Avenue bridge, will be closed for a 32-month project to replace the existing drawbridge. The closure will enable Volusia County to begin construction of the new Tom Staed Veterans Memorial Bridge. The new high-level, multi-arch concrete bridge will replace the existing drawbridge, which is more than 60 years old.

Motorists headed to and from the beachside should use the International Speedway Boulevard (U.S. 92) Bridge. A well-signed detour will remain in place until the new bridge opens. The Daytona Beach Chamber of Commerce/Convention & Visitors Bureau building, Daytona Beach Downtown Farmers’ Market, Jackie Robinson Stadium, Volusia County Courthouse Annex, Daytona Beach Regional Library, and City Island (Daytona Beach) will remain open and accessible throughout the project..

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