Florida’s Most Unique Waterfront Shopping, Dining & More

Downtown Daytona Beach’s Riverfront Shops of Daytona Beach boasts more than 60 shops, restaurants, attractions and services, plus our exceptional Farmers’ Market—all in a splendid waterfront setting. Head to the historic Beach Street retail area located between Bay Street and Orange Avenue to spend a delightful day enjoying new flavors, treasures, experiences and events. We have been surprising visitors and locals alike since 1870.


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Come Rediscover US 1, America’s Business Highway. See US 1 events


wine walk

Saturday, September 19, 1PM – 6PM

Enjoy an afternoon in Downtown Daytona Beach tasting award wining wines and delicious tapas while strolling through the beautiful Riverfront Shops. Great live music, give-a-ways, and a special gift for the first 100 guests that arrive.

Tickets: $20

Available from Wine-Me, 204 S. Beach and Cinematique Theater, 242 S. Beach.

Friday, September 25, Starts at 5PM

Start your weekend in Downtown with the Riverfront Fridays, featuring Cinematique Under the Stars and Dancing Under the Stars.  Each fourth Friday, from May through August, Downtown’s nostalgic outdoor  movie experience, will feature Summer drive-in movies.  Enjoy the fresh air, river breeze and beauty of historic downtown Daytona Beach – Under The Stars!

This month’s movie is Eight Men Out.

Check the Riverfront Fridays page for the detail schedule on the day of the event.